YOGA’ROUND is a fictional yoga club I came up with for a project at school. I designed a logo for the club as well as three communication artefacts: an app, a flyer and yoga mats. The basic idea of the club is that members meet up for practicing yoga together – not at a yoga studio, but at a place of their choice. The greater “vision” behind this idea was to connect people more in real life and I think that is easier in a more personal environment than a yoga studio. And I think a little more yoga wouldn’t hurt our world!
documentation & process